Our Purpose
The Wholesome Crave Mission
Chef Michel Nischan co-founded Wholesome Wave in 2007 to end food and nutrition insecurity in America. He founded Wholesome Crave in 2018 with the same conviction: that food can be genuinely good, at every level. Good to eat. Good to source. Good for the communities it touches. A portion of every sale goes directly to Wholesome Wave's work, making your purchasing decision part of something larger than the menu.
Addressing America's Food Insecurity Crisis
Today, 47.9 million Americans, including 14.1 million children, live in households that can't reliably access fruits and vegetables. Wholesome Wave works to change that by increasing the availability and affordability of produce for everyone, regardless of race, ethnicity, income, or zip code. Every Wholesome Crave purchase directly funds this work.
What Makes Our Soup Different
100% Clean Label
100% Plant-Forward
Crafted by Iconic Chefs
Protein Packed
High Fiber
Culturally Aunthentic
Mission Driven
Change the World Through Food
Serving Wholesome Crave connects your menu to work that matters beyond the bowl. A portion of every sale directly funds Wholesome Wave's programs and policy work, which includes managing the National Produce Prescription Collaborative, Food4Moms, and OneKitchen, a national network of chefs creating food systems change in the communities they call home.
Fostering healthy change in our communities
Advancing food equity across America
Committed to a more sustainable food system
Real Chefs. Real Stakes.
Our Impact Board is not an advisory committee. These are nationally recognized culinary leaders who hold equity positions in Wholesome Crave and genuinely care about what you serve your guests and how it benefits our communities. From deep cultural authenticity to clean label standards, their involvement is the difference between a soup that performs and one that earns repeat orders. Find out more.
A Story Worth Telling.
When you choose Wholesome Crave, your guests are eating food crafted to the highest culinary standards while contributing to the fight against food insecurity. In 2024 alone, 47.9 million Americans lived in food-insecure households. Your purchasing decision helps change that number with every bowl served. That's a story worth telling at the point of service. Find out more.
Get In Touch
Considering Wholesome Crave for your program? We'd like to hear more about your operation.