Blog

Aug 25, 2026•

What Diners Want in 2026: The Mixed-Protein Shift, Explained for Operators

Consumer demand for plant-forward food reached its highest tracked level in 2026, and mixed protein is where the growth is. Datassential’s 2026 Plant-Forward Opportunity Report

Wholesome Crave's Chana Masala Cauliflower Soup

Aug 30, 2023•

The Art of Chef-Crafted Nutrition: Exploring the Fusion of Flavor and Health

Wholesome Crave’s Recipe for Success: Marrying Flavor and Nutrition In the culinary realm, where taste and nutrition intertwine, Wholesome Crave has mastered the art of

Male farmer selling fresh summer vegetables to senior woman. Carrots, radishes, and a beet are all in the small basket. The man is wearing a blue apron. Close up of vegetables and hands, the faces are out of the shot.

Aug 13, 2023•

Understanding Food Equity: The Foundation of Wholesome Crave’s Mission to Foster Healthy Change

Empowering Change Through Food Equity: The Wholesome Crave Journey In a world where access to nutritious food is not a universal reality, the concept of

Green tomatoes fade to yellow, to orange, to bright red, illustrating the ripening process of a cherry tomato.

Jul 24, 2023•

How Wholesome Crave Was Started: Our Mission to Promote Change

In a world where change isn’t happening fast enough, some individuals rise to the occasion, driven by a deep desire to make a meaningful impact.

A man with "Food = Change" written on his arms

Jul 9, 2023•

What is Wholesome Wave?

Wholesome Crave’s Partnership with Wholesome Wave: In a world where the impact of our choices resonates beyond our own lives, the partnership between Wholesome Crave

A variety of plant-based dishes on a table

Jun 28, 2023•

Wholesome Crave Teams Up With Nestlé Professional and UMass Dining to Spearhead Sustainable Plant-Based Movement

Wholesome Crave’s Purpose-Driven Plant-Based Incubator™ In February of 2023, Wholesome Crave, in a groundbreaking collaboration with Nestlé Professional and the University of Massachusetts Dining Program