Changing the World one bowl at a time

Tradition Meets Innovation

We're changing the world through food, and we're starting with soup. Our culturally authentic recipes are more craveable with more versatile applications because we work with an unparalleled network of award-winning chefs led by our founder, four-time James Beard Award winning Chef Michel Nischan, and our chef Impact Board. This group of influential culinary leaders is dedicated to creating a more equitable, just, and sustainable food system.

Our products are made with clean, plant-based ingredients, delivering from-scratch quality alternatives to meat substitutes and meat-based products. We naturally thicken our soups with masa harina and a touch of corn starch, avoiding the use of any artificial additives. This innovative approach delivers delicious food that is rich in taste yet lower in sodium, free from added sugars, and environmentally friendly. With a portion of every sale directly supporting our nonprofit partner, Wholesome Wave, your purchase directly helps us change the world through food—one bowl at a time.

Explore our soups

Wholesome Wave and Wholesome Crave Event with Urbani Truffles

Chef-Crafted

With our culturally authentic product line, you get more than just convenience—you get on-trend recipes perfected by influential chefs who understand what it takes to impress today’s variety of tastes and dietary preferences.

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Sustainably Delicious

Our soups and meal bases utilize upcycled ingredients, help reduce food waste, and are made with 100% plant-based, clean ingredients to satisfy the growing demand for sustainably delicious menu items with today's selective eaters.

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Beyond The Bowl

We are the ideal partner for foodservice operators who crave a connection to the brands and communities they serve. Through our partnership with Wholesome Wave, we’re changing the food system by making fresh produce accessible to everyone.

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Chef-Crafted

At Wholesome Crave, we believe that every meal should be memorable and nutritious. That is why our recipes are crafted by renowned chefs to provide you with a combination of taste and health. Not only are our dishes delicious, but they are also sustainable, so you can indulge without guilt!

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Reduce In-House Labor Costs

Wholesome Crave’s ready-to-heat soups offer an unforgettable culinary experience while reducing the environmental and financial costs of food waste.

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As a Meal Builder

Our soups provide dining facilities…allowing your culinary team to focus their time and talents to their best and highest use.

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Change the World

Connect your conscientious diners to real time solutions for a more equitable and just food system. By choosing WC, you are investing in supply chain equity, regenerative agriculture, food waste solutions, and good environmental stewardship.

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Clean Labels

Using only vegetables, whole grains and legumes, Wholesome Crave crafts cleanly delicious soups that are lower in sodium and free from fillers, slurries and preservatives.

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Equity and Sustainability - For All

Serving our product provides your clients, guests, and eaters with healthful, nutrient dense, delicious and culturally authentic food options – all while making fresh fruits and vegetables a reality for Americans struggling with poverty. Our non-profit partner, Wholesome Wave, creates concepts designed to end nutrition insecurity and uses the evidence-based outcomes to successfully influence state and federal policy.

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Elevating Everyday Eating

Spiced Carrot

Fiery Veggie Chili

Tuscan Bean & Mushroom

Santa Fe Tortilla

Chana Masala Cauliflower

Native Three Sisters

Our Mission

Wholesome Crave is the culmination of culinary innovation and deep-rooted industry relationships built by our founder, Chef Michel Nischan. Our mission is to transform food systems by providing delicious, nutritious meals that support a healthier planet and equitable access to wholesome food. Every bowl is a step toward a more sustainable and just food future with a portion of each sale directly supporting the groundbreaking systems-change work of our nonprofit partner, Wholesome Wave. Together, we leverage the power of food to make the world a healthier, more vibrant, and more equitable home for all.

OUR PURPOSE

Our Nonprofit Partnership

Wholesome Crave's Chana Masala Cauliflower Soup

6 Jan 2023 •

The Art of Chef-Crafted Nutrition: Exploring the Fusion of Flavor and Health

Wholesome Crave’s Recipe for Success: Marrying Flavor and Nutrition In the culinary realm, where taste and nutrition intertwine, Wholesome Crave has mastered the art of

Male farmer selling fresh summer vegetables to senior woman. Carrots, radishes, and a beet are all in the small basket. The man is wearing a blue apron. Close up of vegetables and hands, the faces are out of the shot.

6 Jan 2023 •

Understanding Food Equity: The Foundation of Wholesome Crave’s Mission to Foster Healthy Change

Empowering Change Through Food Equity: The Wholesome Crave Journey In a world where access to nutritious food is not a universal reality, the concept of

Green tomatoes fade to yellow, to orange, to bright red, illustrating the ripening process of a cherry tomato.

6 Jan 2023 •

How Wholesome Crave Was Started: Our Mission to Promote Change

In a world where change isn’t happening fast enough, some individuals rise to the occasion, driven by a deep desire to make a meaningful impact.

A man with "Food = Change" written on his arms

6 Jan 2023 •

What is Wholesome Wave?

Wholesome Crave’s Partnership with Wholesome Wave: In a world where the impact of our choices resonates beyond our own lives, the partnership between Wholesome Crave

A variety of plant-based dishes on a table

6 Jan 2023 •

Wholesome Crave Teams Up With Nestlé Professional and UMass Dining to Spearhead Sustainable Plant-Based Movement

Wholesome Crave’s Purpose-Driven Plant-Based Incubator™ In February of 2023, Wholesome Crave, in a groundbreaking collaboration with Nestlé Professional and the University of Massachusetts Dining Program

6 Jan 2023 •

Nourishing Your Body: The Top Health Benefits of Wholesome Plant-Based Eating

The journey toward optimal health is a continuous one, and the food choices we make play a vital role in shaping this path. If you’re

Get In Touch

Looking for additional information about our products and services? Our team is ready to assist you in any way we can. Don't hesitate to reach out today; we look forward to hearing from you!

Our Email

[email protected]