Soup for

Michel holding fresh vegetables.


Founder | Four Time James Beard Award Winning Chef

Delicious plant based
soups with a Purpose

We power the direct-action work of Wholesome Wave—the leading national non-profit striving to make fruits and vegetables affordable for all.

About Our Mission


Cooking with GMO-free, responsibly sourced ingredients, our mission is simple…

We create flavorful, nutritious soups.

CRAVE great taste. CRAVE better health. CRAVE the cause.

Wholesome Crave’s Charitable Mission: Poverty and place should never be an obstacle to healthy eating

Wholesome Crave’s support to Wholesome Wave helps put purchasing power directly into the hands of people struggling to afford healthy fruits and vegetables.

A percentage of our gross revenues fuels Wholesome Wave’s work to increase affordable access to nutritious produce for Americans who are food-insecure.

“I’m a single mother. This program helped me with my groceries and helped my children get on the right track with their diets. We’ve seen the difference.”
-Wholesome Wave Rewards Card Recipient