Our Company

Meet The Founder

Chef Michel Nischan: A Culinary Visionary

Chef Michel is a four-time James Beard Award winning chef and dedicated advocate for building a healthier, more sustainable food system whose innovative approach to food is at the heart of Wholesome Crave. He is the co-founder of the James Beard Foundation’s Chefs Boot Camp for Policy and Change and has been a leading voice in the sustainable food movement for over 40 years. In leveraging his extensive culinary network, he has crafted a line of plant-based soups that are exceptionally delicious and both environmentally and socially responsible.

 

 

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Four-Time James Beard Award Winning Chef
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Meet The Impact Board

Celebrated chefs working toward a more equitable, just, and sustainable food system.

Our Impact Board stands at the heart of Wholesome Crave’s mission, embodying our dedication to equity, justice, and sustainability in the culinary world. These nationally renowned chefs do more than inspire innovative products—they collaborate with us to address critical issues such as equitable supply chain access and food waste reduction, with each bringing unique cultural perspectives and culinary expertise to our table. Their diverse backgrounds and experiences enrich our approach, ensuring that our products not only taste great but also make a positive impact on the world. Each Impact Board member holds an equity position in Wholesome Crave, reflecting our deep commitment to diversity in all its forms—racial, ethnic, age, and gender. This inclusive leadership ensures that our growth and success are shared, setting a powerful example of what can be achieved when diverse talents and perspectives unite.

Maneet Chauhan

Wholesome Crave Impact Board Chair
Founding Partner and President Morph Hospitality Group
Food Network Tournament of Champions Winner
Advocate and mentor for the advancement of women in culinary

Sean Sherman

Oglala Lakota Sioux Chef
Owner of James Beard Award Winning Restaurant, Owamni, MN
TIME Magazine 100 Most Influential People of 2023
Founder of Indigenous Food Labs 
Promoting the revitalization of of Indigenous Food Systems

Pierre Thiam

Senegal raised, NYC based chef, author, restaurateur, social entrepreneur and culinary ambassador
Founder of Yolélé Foods importing West African ingredients promoting regenerative agriculture and supporting women-owned collaboratives

Alexander Ong

Award winning chef of Betelnut and Peju Wu
Director of Culinary Excellence at UMASS Amherst
Voted Best Campus Dining 6+ years by the Princeton Review

Claudine & Jacques Pepin

Father-daughter team supporting culinary mentorship
Renowned Chef-Mentor and prolific cookbook writer
Voice for the power of women in hospitality

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About Wholesome Crave

Wholesome Crave is a plant-forward food company working to change the world through food. Founded by four-time James Beard Award-winning chef Michel Nischan, we are committed to crafting delicious plant-forward foods that nourish the body and support a healthier planet. As we grow to offer products beyond soup over time, we promise to always provide sustainable, chef-crafted menu solutions that meet the evolving needs of both foodservice operators and elevated eaters.

Today, we help some of the nation’s largest and most innovative foodservice institutions offer meals that align with modern values of health, sustainability, and cultural authenticity. Our soups are only made with whole, real ingredients and produced using from-scratch techniques to deliver exceptional flavor and texture. They're designed to leave a lower carbon footprint when compared to meat-based products, making Wholesome Crave the responsible choice for operators looking to offer more premium or eco-friendly options. With a portion of every sale going to support our national nonprofit partner, Wholesome Wave, you can feel good knowing that every purchase gives back to our communities.

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Change the World Through Food

By partnering with Wholesome Crave, you are helping make the quality of plant-forward healthy options you provide to your eaters accessible to our most vulnerable community members – regardless of race, age, ethnicity, income, or zip code. When healthier food is affordable and available to everyone, we can credibly say we are changing the world through food – together.

Fostering healthy change among our communities

Driving food equity to new levels

Committed to restoring our environment

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Wholesome Wave

Wholesome Wave is driven by a simple, yet powerful mission: to end food and nutrition insecurity across America by increasing the affordability and access to fresh produce for everyone, regardless of race, ethnicity, income, or zip code. Today’s challenges in nutrition and food access demand bold actions—and we have been leading the charge since 2007.
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